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Beiersdorf Links Up With Big Brothers, Big Sisters

Fundaraising initiative supports National Mentoring Month.

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By: TOM BRANNA

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Beiersdorf Inc., the U.S. subsidiary of Beiersdorf AG, debuted a consumer awareness and fundraising initiative to support National Mentoring Month. Currently, Beiersdorf has an employee-led, work-based mentoring program focused on supporting youth in the local community. In recognition of National Mentoring Month, the company in partnership with Big Brothers Big Sisters has created a three month consumer awareness and fundraising initiative that will raise $100,000 to make a big difference for t...

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